Payly

Connecting buyers and sellers

São Paulo

Logo Design
Brand Expression
User Interface
Illustrations
Applications

Payly is a digital wallet that offers a safe and easy way for buyers and sellers to make and receive payments.

Both letters “A” and “Y” share the same geometric shape - the arch. This visual element not only gives consistency to the wordmark but also works as a graphic device across the whole brand expression.

To showcase all the possibilities Payly offers, a set of playful yet minimal illustrations were designed. From shopping to groceries, pharmacies and even cinemas – with Payly, everything is possible.