Joao is a senior designer at For Different. Previously, he was a senior designer at Grotesk and freelanced at both Pentagram and Pearlfisher. He has a solid expertise in brand identity, having worked with notable clients in the UK including Mantle, Allica Bank, Mindflick and Makevale. Previous experience in Brazil include designing visual identities for brand studios and agencies.

He is currently doing a Master’s degree in Graphic Branding and Identity from the University of the Arts London: London College of Communication.