Apolo

A solid connection with the future

São Paulo

Logo Design
Brand Expression
Iconography
Applications

The central shape on the wordmark conveys the main brand idea. Apolo is no longer only a steel pipe provider, but a hub of solutions for every industrial need on the market.

For this reason, the circular graphic functions as a portal connecting the present and future and, ultimately, the business with the consumer.

In order to bring even more clarity to the multiples sectors Apolo is available, a complete set of icons was developed. Just like the whole brand expression, the iconography was designed to be simple, effective and digital-first.