Andrea Arte

Transforming contemporary art into a digital experience

São Paulo

Logo Design
Brand Expression
User Interface
Applications

Andrea is passionate about contemporary art, and during the pandemic, she decided to invest in a website that was capable to share all her knowledge with art enthusiasts.

The user interface took inspiration from art itself and the constant transformation in the area. This decision is reflected not only in the chosen typography but also in the colour palette as a whole. Mixing vibrant colours together with a bespoke typeface created a unique user experience that mimics the sensations contemporary art can provide.

While the UI leans more on colour and typography usage, the brand expression explores the different glyphs the typeface has to create an interesting and compelling visual identity.

By expanding the letters and numbers, it’s possible to create a graphic device that feels fresh every time, with endless possibilities and applications.