All iN

A human approach for data and intelligence

São Paulo

Logo Design
Brand Expression
Character Creation
Iconography
Applications

All iN is a digital company specialising in people marketing. Their goal is to ensure every user experience throughout the buying process is smooth and friendly.

With that in mind, the new brand prioritizes warmth and the human touch, even in a digital environment.

The concept of flow was key to developing the new wordmark. The first three letters have fluid curves in a consistent direction – a way to convey a smooth and continuous user experience.

Since communication plays a big role in the brand experience, a speech bubble was created from the letter “A” on the wordmark. This graphic device gives the opportunity for All iN to humanize and dialogue with all users and customers.

A set of characters were created using the speech bubble as a foundation. Through the colours and facial expressions, the brand characters demonstrate the diversity and customization All iN offers in each case, for each customer.